When it comes to creating an online store, there are a few important decisions you need to make. One of the most important is what type of image file to use for your product images. Shopify stores can use both PNG and JPG file types, but which one should you use?

PNG stands for Portable Network Graphics and is a lossless image format. This means that it retains all of its original data and can be used to store images with a lot of detail. In addition, PNG images can have transparent backgrounds, making them ideal for logos and other designs.

JPG stands for Joint Photographic Experts Group and is a lossy format. This means that it compresses the image data and discards some of the information. This makes JPG files smaller, but they are not as good at retaining detail as PNG files. JPG files do not support transparency, so they are not well-suited for logos or other designs.

When it comes to product images, you should use a JPG file. JPG files are smaller than PNG files, so they will load faster on your site. This is especially important because slow loading times can hurt your conversions. Furthermore, JPG files are better at compressing complex images with lots of detail, so they are ideal for product images.

However, if you are using logos or designs that need to have transparent backgrounds, then you should use a PNG file. PNG files are better at preserving transparency and can be used to create logos and other designs.

When it comes to creating an online store, the type of image file you use is an important decision. For product images, you should use JPG files as they are smaller and better at compressing complex images with lots of detail. For logos and designs with transparent backgrounds, you should use PNG files. By understanding the differences between the two file types, you can make sure your Shopify store is using the best image format for your needs.